Growth Marketing Camp
Growth Marketing Camp

Episode 7 · 1 year ago

This Fintech Rocketship’s Big Bet on Content Marketing Paid Off Big Time

ABOUT THIS EPISODE

Rachel Cottam, Content Marketing Manager, and Stephanie Newton, SEO Manager, join us to break down how a perfectly timed push for well written, helpful content led to more than 40X traffic growth over the last year. The campaign had such a positive business and audience impact that it won them the coveted SAMY award from Utah Business.

Welcome to growth marketing camp, where we sit down with our favorite marketers to D mystify growth and give you the insights to help turn your next campaign into a major success. Let's get into it, all right. Welcome to another fun and exciting episode of Growth Marketing Camp. With me are two of my new favorite people from what we'll call the FINTECH rocket ship company called divvy, Rachel Cottom, who's the content marketing manager, and Stephanie Newton, the Seo Manager. Rachel and Stephanie, welcome to the show. Thanks so much for having us. Thanks for having this year. Yeah, one of the reasons that I initially reached out to you both reguarding just hearing what you have to say on the show, was that you won a Sammy Award from Utah Business Publication. I want to hear a little bit about what's the deal with the Sammy. What is the Sammy? There's Sammy is a great award to be known for. Hearing Utah. Utah business sponsors the award every year. It's the sales and marketers of the year award, and we were entered in the content marketing campaign of the year category. So we were nominated and one alongside a few other great organizations here in Utah, primarily because of our push around the cares, apt PPP, the covid financial environment. But yeah, we all had to respond to last year. Boy, what a year for figuring that out. Yeah, absolutely, we're going to dig into that, I'm sure, just for the context. For folks who aren't from or haven't been into the Utah Tech Scene Lately, though, they call the silicon slopes. I spend some time there myself. Have some good friends at divvy. But give me maybe a little bit more background. What are some of the companies that you think are kind of household names that are coming out of there soon? Of course divvy's becoming a householdname, especially in bdb, but what other companies in brands would you think of when you think of Utah? All tricks. They just want public. I mean recording on the twenty ninth, so the twenty eight. Yeah, he wouldn't public in a big way. So that's a big one. Call trix definitely. I personally think of like vivint. I see a vivant smart home sign on nearly every house in my neighborhood. There's a couple of others on anything off the top of your heads? Yeah, so, don't plural site. Those are some of the uniforms that have come out of silicon floaks and in fact we just recently announced our series defunding, which brought us to a one point six billion valuation. So we are honored to be added to that group. Of the previous UNIFORN FO came here out of Utah. Belle. Yeah, that's so exciting, so well deserved, having seen the growth. It's just incredible what you all do there. The product in the market position is just so strong. But one of the reasons I ask is to give some context around the Samu award that this is a big freaking deal. So when people are listening to this episode, for all you out there, pay attention. What we're about to talk about next really matters. These are campaigns that had significant impact, that counted up against some of the biggest competition out there, some really wellknown brands. So this is great. So, Rachel, Stephanie, maybe let's go in order. Rachel, first, what's your background and how did you get in your...

...current role? And then, Stephanie, what will ask you the same question. Yeah, my backgrounds a bit non traditional before Commanto Marketing, I actually taught high school English for a couple of years, which was actually a really natural transition into the human side of marketing. It helped me really understand some of those personas that were working with. Obviously, if you're not marketing the humans that you're doing it wrong. So after that I started out as a writer at another start up here in Utah, learned a bit of Seo, started working on longer form content and then here at didv I've done content, managing communications, PR social, a little bit of everything really. That's great. It's so funny that you come from the English background. I have a degree in English. I studied, you know, kind of with it, with a mind towards teaching, but ended up in sales and marketing. So I can appreciate that. Stephanie, where do you come from? I started SEO seven years ago. I had a decent stint over at an agency working on fortune five hundred brands and then decided to have a change of hace. So move from Oregon to Utah for years ago and started working for an affiliate review sites group where it's all similar to PC MAG household consumer reports type sites. But I really found my niche at this company, working on Bob Sites and helping create an ideal content seo road map around how to help small businesses, and so I was in the market of looking for something like that next step that would elevate my understanding of small business and unders and more of the SAST space and the magical linkedin brought me to divvy a year ago. Well, great next step. CONGRATS. I think that that's a wise move. What does the company do? I said Fintech, I said rocket ship, but what does that mean in human terms? What do you guys actually do for the folks that you help? Yeah, so divvy is free expense management software. We've combined corporate cards and so we're into one platform to get rid of reimbursemments, get rid of all the paper processes around expense reporting and our mission is relate to help businesses in every industry to grow and to thrive. So we work with a lot of finance leaders. We work with everyone from the employee spending on the card to the CFO. At the time. Fascinating, I'm sure, making content for all those different personas and building campaigns around all of them, top and bottom of funnel. Is a lot of fun but also quite a stretch. That will dig into some of that. And then thinking about customers that you've worked with, that would be outstanding names of folks might have heard of. Are there any to come to mind? The once that we really enjoy highlighting are the ones that we have reached out to to create key studies. So our most recent one was with new the sure health of well on this APP based out of New York City. However, we have clients as such as the Jazz, the Utah Jazz, but of course we also have very small local restaurant franchises. Is We have plenty of like lash in manicure boutiques. It really scales everything well. That's exciting.

I think that's what we're going to dig into here with this campaign, and particularly the timing of the one you got the Sammi word for especially. But let's talk about what was the goal of the campaign. Who are you trying to reach in terms of audience and what did you want to do for them? I mean, every marketing campaign is targeted towards raising brand awareness, generating quality leads right sure, and as content marketers we're particularly focused on providing that real value for our business leaders. So for us it comes back to the basics. We will really probably hand around that a couple times today, but good. We care about showing empathy, showing understanding and being intentional about the keywords that we're targeting. So this specific campaign was in response to the COVID niteen crisis that we mentioned last spring, and so our goal was to create content that goog would push to the top of search results and certainly mentioned, would also provide true value for the small business owner who was struggling, who our hearts were going out to at that time. And stephanitely can speak to that keyword research more specifically, she's an expert in that. Is You're arena. Yeah, what are some of the keywords that you all were targeting and trying to get ranked for? It really started off with trying to understand what sort of programs the SPA, to small business association, provide. The PPP loan is blended into quite a bit of the bigger loan assesses that the government provides. So you have the emergency disaster loan program for example, where this is somewhat of a spinoff of it. So people are going to be comparing should I apply for an SPA disaster loan versus should I apply for the PVP, and then you go through the WHO, what, when, whereas and why is trying to find those what you have to ask, guess are going to be the frequently asked questions. Yeah, these. So who can qualify for either of them? WHAT'S THE DIFFERENCES? What are the similarities? What are the requirements? Can I apply for both? And really hammering in those at Faqus that you can find that would have previously worked or do work for past SPA programs and blending it into this new program as well as a bit of forward thinking, a bit of Google trends analysis to determine where those next steps are going to be. After the people apply for this loan, what are they going to do with it? How are they going to repay it? is or going to be a forgiveness program and, of course we're crossing your fingers the government puts out decent enough information for Danika holdaway are absolutely stunning writer, who really took the lead of writing all the copy on the site for this incredible to dive in and create a human answer to government legal he's would you say that's part of the magic of this campaign, and we're kind of a singular campaign, but it's really a collection of content effort here,...

...a lot of focus around this emerging challenge that the world was experiencing collectively. But is it is part of the magic of this campaign, translating government speak into human speak? I mean, one is that the most challenging thing in the entire world, because it sounds like it, but is that part of the magic of what worked here for you guys? I really do believe has a lot to do with that. It's very similar to when you start diving into having to write tax content as a NONCPA. Yeah, it's also some of the the Unicorn when you find those people who are able to explain difficult processes to the common folk. Somewhat of a bill nipp is what we were trying to go after like and we wanted to still this down to the bare bones, get you the information that you want and realize that we're human too. And we also struggled, and we're going to tell you that we struggled, trying to understand these things. So some brand component there that sounds like maybe coming out, yeah, and speaking as one of the writers on this campaign. Danika, like stuff you pointed out, is a rock star. She's a workhorse and she really pumped out a lot of the content, and then myself and we had one other internal team member who went to hand during this campaign as well. It was very research heavy, can only imagine. Yeah, we wanted to make sure we weren't misrepresenting anything. We wanted to make sure that if one of our pages popped up at the top of Google search results, it was and just helping our marketing efforts. We wanted to make sure they were getting the very best information, the most easily digestible information, and then that it led them to a source to actually access those resources. So it's important to point out that as well. But at this time we had launched a completely digital application for the PPP loan with cress river bank and this was one of the first all digital applications that was created at the time. So not only were we able to get them this information, but we were able to get over four thousand PPP applications approved through that system in order to actually get the funds into the hands of small business owners, which I mean for me, that's the best part of this campaign. Is that we really made a difference. It's so heartwarming to me that our whole organization, like the whole entire DV team, was rallied seven behind this cause and it was a cool time to be at divvy, for sure. Yeah, that's incredible and one of the things that this calls out for me is just thinking about how a marketer has to be, in this case, as urgently obsessed with information as someone who owns a business that might go under because of a disaster. That's a lot of carrying, a lot of urgency. You really have to try x harder than on any other piece of content, I'd imagine, to get it right, to make sure it's valuable, make sure it's actionable. So obviously deserving of an award. May We'll call it the Sammy. It feels like you've earned it. But that's fantastic. What are some of the channels that you use to promote this content, because it sounds like you built a lot of great content answering current questions, future kind of thinking, predicting where those questions are going to be, like hey, how can we spend this? How do we repay it? What happens if we...

...can't that sort of thing makes total sense, but then you've got to go get this into the hands of the actual people who need to read it, and that can be a challenge, especially with things like Seo or like just getting ranked for something quickly is going to be a challenge and there's a lot of folks competing for the space. So any explanation maybe break down to the channel where you found were particularly successful or those that you used the primary channel. Honesty goodness, was organic. The amount of heavy research that we had put into these articles, as well as having a better than normal, or would be like a baseline sort of authority to our website, created this concoction of okay, Google doesn't just want to serve SPA dot Gov content, they want to show a healthy mixture of other your money or life experiences. where, through the blessing of Google's Algorithm, we ended up and the fact that our writers are freaking talented, we ended up ranking extremely well for the vast majority of the key terms that we were targeting. So it was a little bit luck, but primarily the fact that we were so absolutely dedicated to the proper internal linking structure. Really driving back down to the absolute basics of what makes a good article for Seo. So really hammering in that expertise, authority and trust. Dr Marie Haines has written a multitude of fantastic articles on this thought of you have to become a trustful and authoritative thought leader as well as to show your expertise in this place. So divy was in a very specific area where we are related to finance, we are related the money and this topic is tangently related. So we already had that really a relationship built all just ready for us to launch it. I can imagine that's a challenge to have an authority in terms of the algorithms that compares anything close to an SPA. Right. That's where we go as the de factorment. So that's where you're researching to get the answers that you're going to produce into human content. But that's great, that's incredible. So organic definitely top rank. What kind of maybe fell underneath that that you guys can think of? So we naturally promote our stuff on our social accounts, making sure that we were sharing those out in a timely manner. But Stephanie's not kidding when organic is really what made the difference for us. The number in fact is four thousand, two hundred and eleven percent growth from organic traffic in that month. And the thing is we normally use that number to exaggerate, to be hyperbolic, like, Oh yeah, four thousand percent growth, but that's legitimately the number that you see on our Google analytics and that's what's so impressive to me. It's like Stephanie said, it's not just magic. There's no shortcuts here. You really have to build the best content and you have to share it as well. But most of what we did was that organic channel. So then maybe, thinking back to ahead of this campaign, you couldn't assemble a crack team in a moment one's notice to build out content that was going to rank against SBA and be up there in Google and produce all this incredible result for you and for the readers and consumers of your content. Had to be a long time...

...coming. So obviously this has been a part of the divvy brand for a long time, as educating business owners and leaders and financiers. Maybe talk to me a little bit about a history of that team and how it's gotten to the point that on a dime you could say yes, we're going to go produce a hundred articles or a dozen articles overnight on these key topics and rank for them? What's maybe the history of the team there? That's an interesting question because divvy is still growing and I only came over to divvy about a year and a half ago. I think Stephanie Hits Her year Mark in March. There's still a growing team and my background was definitely in content marketing that focused on SEO first, targeting those high business relevant, high volume keywords and doing it really well. So when we said we were going to hammer on the basics, that's where we're starting from. When I JOINED DIV I was a content marketing party of one and then we brought in Danaca, or head writer, and Stephanie, our SEO, shortly before the Covid cresis began. So while you said this couldn't have happened overnight, it probably couldn't have in a normal situation, but a stroke of luck in your timing there. Yeah, and the three of us, that was our background. We were riders first, communicators first. So we knew that we weren't just going in this trying to win at marketing. We were going in trying to educate the small business owner who desperately needed help, and in that sense we were able to set this up with the right totally make sense. Let's talk about the normal question I would ask is what made the campaign stand out from any others? When you have a metric that says is something in the thousands in terms of growth, like that's pretty clear. But I think also the brand. Let's say not the brand but the people at Divvy, and I've seen this across social individually from people that I know directly or have seen from even leadership share and social or personal stories. Like there's actually a level of carrying behind that you can't fake. You can't get a writer to create the content that sounds carrying enough and then is maintained over some period of time that's authentic. I mean this is authentic carrying. So it stands out, I imagine, in the very real, tangible impact you could have on those business owners and leaders. But let's talk about if you could do it over again, like four thousand percent growth, that would you get to tenzero percent growth? was there any lever that you wish you could have pulled or something that maybe you learn that you're carrying into the future. Well, we definitely have accessed more channels now. Yeah, diving into a better email campaign, putting in some paid ads. We actually have a social channel like or Linkedin is actually pretty decent now we actually get some traction on it after we put a bit more love and focus later on in the year. So we have all these other channels a better at our disposal. So we would just be sinking with more than just three of us. Yeah, that totally makes sense. So maybe leveraging a more of the channels that you now have opened up a little bit wider. That makes sense. Rachel, the other thoughts. It would have been great to hire a few more writers to little more sleep. Managers always going...

...to say that let's bring you our writers, but I think that probably would have been it just really amping up the volume that we were pushing out and, to be fair, the posts than the articles that we put out. Their account that we put out in April of last year, I think more than doubled the count from the two thousand and nineteen year and in its entirety. So we're really had around twenty articles pushed approximately. Last year we published over one hundred. Yeah, so we were sprinting and yeah, and I love that you brought that back to the divvy culture. It's not something that you can fake. From the minute I walked inside the divvy doors for the first time, I could feel that there was a genuine carrying there. The product team is customer obsessed. They want to make sure that the customers having a delightful experience first and foremost and if there's an issue. That's what we saw and that's what we try to mirror in the content, is that focus on the real needs of these finance leaders. We know that those finance leaders we work with, CFOS, controllers, VP's of finance, your admins, they're down in the trenches and they actually can see the daytoday movements of their budgets right, and so that's the mindset that we're coming from as an organization and I just love that you brought that back. Like the whole mission of divvy is to give finance leaders control, right control, of their financial future, and I can't think of a better mission than empowering business owners in that way. And obviously, having been a divvy user right, knowing the product well enough now and just seeing how the products built, it resonates. You can't just have content that drives people to awareness and interest and a little bit of action, because it's not going to convert to revenue and then there will be like hey, this is a really cool thing. We brought in a bunch of leads and then it fell apart. But there's this complete structure. It's been set up, it's been growing for years, but then this was just an accelerator. So what we're really talking about is pouring gas on the flames. Right, we're not. It's not like something was born out of this, or rather you accelerated what was already a successful trajectory. So the unfortunate thing for our listeners and those who watch this on Youtube is going to be there's no hack. There's really no trick to it. The fact is you got to get down to the basics, and I can appreciate that as someone who always talks about no fluff, get down to the basics. I totally agree. Have there been any results from the campaign that have made you think differently? Obviously opening up some other channels, but has this impacted any future campaigns? Yeah, definitely. Like I said, we knew that helping business owners in these finances leaders was our focus, but we have absolutely doubled down on that mission. Like you said, it wasn't a change, it just, you know, was flame on fire since March of last year. Right. Our strategy has been to ideate content that focuses on not only the the covid nineteen landscape, but it helps to keep our customers educated and informed. And not only customers, get prospects as well. Right, any of...

...those business owners or business leaders. We want them to be empowered with the information they need from a marketing side as well as the tools from the products side. So, Stephine, you can tell you more of this, but she's got the data as far as how that is transformed, our featured snippets, ranking keywords and backlinks as well. She can tell you how that's transformed as definitely give us some of the juice here. When you publish a hundred pieces of content, over one hundred, I think it was around a hundred fifteen pieces of content in one year, but the approximately one and a half writers at all times, it just creates this atmosphere of okay, you have to distill it down to the bus is content for and how can I get links from it as well. HMM. But then you have to st back to the basics. If you just write really, really good content and you're a topical master of this content already, you're going to get natural links. Yeah, and from that we end up sharing it through our internal channel where we send things out on social from we ended up using them as internal pieces as well. We're like for educating your internal staff members, like hey, go read this content so you're more able to speak to this exactly. So the content that we create facilitates the knowledge that our sales team has, that our partner team has, that everyone else internally has. And, by the way, that's a big burdener. Like there's their whole departments dedicated to internal COMMS and marketing. So that's quite the burden. But maybe also speaks to why your team members all know the struggle so well, or I'll understand the customer level, why it all kind of resonates in this big circular fashions. You're all learning from the same sources. So that's quite a burden. So, congratulations, I'm doing so well with it. But Wow, yeah, that totally makes sense. And so when you create this content that is going to be used for obsolutely everyone and you've done your Darnedist to make it the best content ever, you're going to get natural links. We've received a lot and under it's if not even more with a recent PR releases, as well as the amount of focus that we've been trying to get with feature Snippez we've captured well over a hundred so far. They haven't been our primary focus, but that is one of my passions. So it's on my two thousand and twenty one a to do list to do an internal training for our copywriters on that. So one of the residual benefits of this, if we just remove all the content that we created for covid or PPP or spa, anything government or pandemic related, was the fact that the content brought in, I doubled our NONPPP core page traffic just naturally. Okay. So when we became topical owners of PPP content, it just raised the bar or the authority of our NONPPP content. Totally makes sense just overall and it's been a residual benefit through this year and is continuing. January will be our best month organically ever. We credible. It also helps that the pvp re launched in December. It...

...was announced in December. Per second draw in this month's back. So the program is also providing US a secondary of like push. Yeah, it's also increases the authority of our non PPP content, so we're creating a resource that helps a lot of people. Google's identifying fact that our content is extremely helpful and is lifting the rest of the site. It's fantastic. I think it sounds like maybe this has honed in some of the previous ideation, honed in some of your best practices and really helped you figure out where you want to double down. And it doesn't sound like the team's grown a ton. You're still doing a lot with a few folks there. Is that right? Yeah, we have people who are working more than one percent should humanly be able to. There really is that kind of rallying cry that we've talked about it v we all believe in the mission and we are all sprinting to make it happen as quickly as we can. The number that sephany shared is so significant that our product pages, you know, our core page is talking about the actual expense management side of things, lifted. I think the numbers like forty five percent and growth just because of that other content effort that we are working on. And so people who look down on one ten and say, Oh, it's a long term play, it's not worth it. It is a long term play, but it is definitely worth it and it will make a difference, not only for the education aspect of thanks for that top of funnel, but further down the line as well. Totally agreed. In speaking as a buyer, now is the time, and it has been for a few years, where even if I've already had discussions, even gotten a proposal from salesperson, I'm still going to look in their content and the more authority I can disseminate from that and say, yeah, these people really understand. I understand that there's going to be that knowledge transferred to the other people that I work with that that company, I'm more confident in buying decisions. So content is not just top of funnel like you're saying, it's also bottom of fun I think as a major impact, and I imagine there were a lot of folks who have come to those product pages because they said, all right, they get it and they get people like me. What can they do for me other than educate me on this content. Obviously they're not like ppplane officers. How can I work with these people? I'm sure content had a huge play there. The kind of zooming out from this campaign and thinking about we talked about growth marketing. Now growth marketing for us is anyone who has a growth mindset as a marketer or even as a business leader. You know, we're interviewing folks who are even CEOS of companies but are thinking about how to grow their business and are running campaigns or maybe thinking about how to attract more buyers and interest. What's one thing that you've seen that growth marketers are there? Should stop doing that they're doing now or start doing that they're not doing. Take it back to basics. Yep, to these that is honestly the most simplistic just gives you that straightforward view of what you need to be doing, at least speaking from an Seo and content standpoint. Don't know much about the other things as much as I'd like, but when it comes Seo,...

...honing in on those basics, reading the malls beginners guide to Seo, which is basically the intro that literally anyone can have access to read it, not have to sign up for an agency immediately know who to hired down the road. Listening to those whiteboard Fridays and just trying stuff out on your site is just as simple as it gets. If you have an idea, see how it falls in line with what are considered like blue sky recommendations and just bring it back. Make it simple, find a stair down it that especially when you're growing a marketing to like an SEO marketing or content marketing team. You have to get the basics down before you can do anything advanced and then you will take your steps into it, but you always have to remember your basics. I think the hack there too, is that content marketing is essentially free. We like to talk about a lot of paid channels and marketing and sometimes we get a lot of fact because marketing teams can spend a lot of budget, but your content strategy doesn't have to be expensive to even a solo business owner could start putting content on their site today. Just start writing content that's relevant to their product and bringing in traffic and building authority that way. The other thing that I would add is that we really need to get in the mind of our audience. We talk about a person as we talked about target audience a lot, but covid really highlighted the fact that people don't want to just buy from companies who talk about values but do nothing about them. People really are caring about that good will side of marketing. If you're not walking the talk, they're going to see through that really quickly, and so customers want to partner with these brands who deliver value but who also deliver empathy and understanding. Although someone who owns a small business, at least somewhere, or owns of company or is actively in the trenches for the company out they're working for, and so it's easy to just ask them questions like what do they worry about? They can be your people. Also ask box. Yeah, you don't need a gold people and do the hack of clicking. The people also ask it all the epic hues and right about those. You can talk to your neighbor safely and from social distance, and you can send an email to your old boss to ask what things were you worried about, to add this human element that a lot of marketing seems to sometimes like divert from where you're very much the we want want you, we want what you can give us, whereas this is going to be a transaction, I want to give you resources so you come back to support me to I like that. I like that phrasing. I notice neither of you said spend a bunch of time...

...on ticktock and Clubhouse, and I'm just shocked, frankly. It's not your channeling aletted to beat. Yeah, not really our industry. We have to talk to a couple people about that, but as okay right now. Would you still have to develop out our social strategy for two thousand and twenty one? Good, I those are the basics right, start with the basics. That's good. That's a good lesson. Can you break down the structure of the marketing department as a whole? Obviously the content marketing team we've talked a little bit about, but maybe where does content marketing sit in the whole wheel, let's say, of marketing for the company? Yeah, we're, like they've mentioned, we're still growing team. So our marketing team is somewhat small. We have our partner folks, we have our demand and advertising folks and then we have this content team as well, which has pretty much been a three woman content team. So amazing our organization is still growing. We're hiring if you're interested. Very good. All Right, growth marketers out there, pay attention. Divvy is iron. We're open and remote. Excellent, excellent. So let's say, other than the content marketing, you three woman powerhouse, which is incredible. The ads and paid side, paid acquisition. How big is that team right now? Similar size? Okay, cool, all right then, small and growing. I mean incredible what you all are able to accomplish just from a small group of folks. But I'm hearing that pretty consistently from the marketers were speaking with. A small band of believers who really are willing to get down the trenches and work hard can accomplish incredible thing. So reminder to those folks out there who are listening and watching, who are thinking that they need to hire a hundred more marketers to scale. It doesn't have to scale linearly. We have some incredible power in marketing teams. So that's a great reminder. Who are some other marketers that maybe either of you are both you look up to, who we should maybe invite on the show and asked to share some of our thoughts and campaign success? You have rand fish kid, you have Michael King, you have Ian Lourie, you have Alexis standers. There are so many talented seos from the content side, which is more of my specialty, to the hyper technical. I'm going to tell rand fish. Can You recommended him? If I can get them on the show, I'm going to buy you lunch. Fantastic, and that would be cool. Another seat light. Yeah, absolutely, Rachel. Any folks that we should be aware of or maybe invite on the show? Yeah, and there's a lot of cool teams here in Utah Valley that are really innovating in the marketing space. Let's see some of my latest favorite follows. And Gabe over at Lucid is all about building that brand powerhouse. Yea, let's see. Who are some others? The marketing millennials is a follow that. It's new for me, but everything they put out there is great. Any of those visualizations I love. Yeah, I'm a little lucid obsessed. I love the brain, I love the team there, so they'll definitely be on the show. We've actually got some of that lined up. But these are some great recommendation and now everybody who's been listening watching will definitely want to follow you. Where's the best place to follow you? The brand first of all, then you both individually, your whole team. I'm sure that they're going to get more from being a part of the kind of the divvy network in your individual networks. Where would you recommend? Are You linkedin? People? Twitter?...

People? It sounds like twitter. Maybe Stephani is your jam makes between twitter and Linkedin. On linkedin it's just Stephanie Newton Divvy. You can just look that up in the search bar. But on twitter it's n three, W seven zero, n five or Newton S and leaked. Nice. Very good, that technical. I see you. Oh yeah, that's right, you're deep seo. Yeah, Linkedin is a good follow for the brand, for the company, as was for both of us. You can find us there. Please connect with us. We're always eager to learn and collaborate on a new strategies and content that we can share together. Absolutely I'm sure we'll have you both back on the show at some point. Thank you so much for joining me. have been a blast to hear from you and to learn from the success that you all are having there. Thank you. Thank you. Thanks for listening to growth marketing camp. If you enjoyed this episode, we'd love it if you would give it a quick five star rating or share it with a friend or colleague looking to get a little more inspiration for their next campaign. If you want to learn more about the company behind the show, had to open sensecom. That's open, sken skecom. Will catch you on the next episode.

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