Growth Marketing Camp
Growth Marketing Camp

Episode 64 · 3 months ago

Empowering Managers to Become Extraordinary Leaders With Megan Galloway

ABOUT THIS EPISODE

This week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire’s north star and the mission behind their leadership development training.

Megan shares advice on how companies can create a people-first culture and why she believes it all starts with exceptional leadership. Additionally, Megan touches on how (& why) to get used to the sound of “shattering plates” when working in a startup, ways she fights burnout, and shares all about the Coffee Chat community she builds. Dig in!

Welcome to growth marketing camp, podcast, powered by open sense, where we sit down with leaders and founders from diverse backgrounds and marketing, tech and beyond to explore what it takes to build a leading brand that's shaving the world of BWA B let's get into it. Hey, everybody, this is jazz binning, Co host of growth marketing camp. Welcome to another exciting episode where I'm happy to welcome Megan Galloway, head of community at Campfire and the founder of every leader. Megan, it is great to have you on the show. Thank you so much for having me. Yeah, no worries before we actually get started and we were just talking about coffee and I recently updated my profile. You know, the tears a little bit about your host and I always hate having to write about myself because I don't know what to include, but I had included that my coffee habits make up of my personality because that's all I talk about. I heard that you guys have started something called Coffee Chat, so I wanted to understand the next one is happening. Yes, as Steve, the CEO of Camp Fire, is I'm going to be out of town on vacation next week, but Steve is going to be hosting the next one, Um and next week, and they happen usually every week or every other week, just depending on availability. But yeah, it's been a super fun experience hosting those. Yeah, I love it and it's live, but it's happening weekly. Yeah, so, Um, it kind of came from a place where I was getting a lot of different requests for people to meet up for coffee and I just couldn't really manage my calendar well enough with everyone. So I thought, well, I'll just get lots of different people in the same place and I'll meet them and then I'll introduce them to other people. And then I got into the first one I realized like I actually wasn't really meeting anyone at all. I was just facilitating a whole bunch of introductions for everybody else and it was magical. And so now we have somewhere between forty and seventy people show up every week to come meet each other. Yeah, I sent them into breakout rooms. Um, it's kind of like speed dating, but on Zoom and you go meet New People and I give you a prompt to talk about with them and, yeah, it's been really fun Oh my Gosh, I absolutely love that and I am I'm going to get the information and I'm actually going to join that. And these are just are these marketers? Are these Um? Just anybody WHO's working in like, is it people in your community? It's just basically anybody. It's basically anybody really. We have, Um, you know, my background has been in learning and development, so there do tend to be a lot of learning and development or leadership development people that join and HR folks and outside of that too, like there's job secrets that join. We've had people from all over the world's join these now at this point. I mean the last one we had someone in Brazil, another person that was in Pakistan, like Um, all in the same room. So it's just really cool. So yeah, it's really anybody is welcome to join us that wants to make like new, genuine connections. I love that and now understand why you're heading up community at Camp Fire and I'm excited to actually talk about that. But before I do, talk to me about camp fire. What is it you guys doing? For whom? Yeah, so camp fire where a leadership development company. So we like to say that the smartest person in the room is the room. So the idea behind our leadership to Im and training is we create a safe space for...

...leaders to learn from each other. So they're hour long conversations that are guided by one of our certified camp fire guides and it's the facilitator. But the goal for them is to create a safe space for people to talk and learn from each other, from people from either their company or companies all over the world. Can I just say whoever came up with that the smartest person in the room is a room, is a genius. I love that. I don't know who actually coins that, but it's really good. I absolutely love that and when you actually like the moment you shared it, when you think about it, is that is so true. Every single person has their own skill set, they have their own experiences, they have their own perspective and to tap into the collective knowledge of everybody in the room, that is the smartest person in the room. I love that. Oh my gosh, probabs, so whoever, whoever came up with that, you kind of touched on this a little bit. What is your company's North Star like? What is your mission? What is that ideal kind of scenario for the companies that you guys touch. Yeah, we really want to help come ne is that want to help their leaders connect with themselves and connect with other people. So we believe like the greatest learning can happen when people connect with each other and Um, so in our sessions we want to give people room for a reflection and some quiet space for them to be able to think about their own growth and then, in addition, meet with other people as well and learn from their experiences, because generally we find like a lot of people don't learn because someone talks with them for an hour. They're learning because they're experiencing it, they're hearing stories. So that visual of like being able to sit around a campfire, is super powerful to us because it's this safe space where people can share their experiences and really dig into that with each other. I love that. In the second I mean the next question was gonna ask too, is this concept of the Campfire gathering. How did you guys come up with it? You kind of touched on it already. And then how is what you guys are doing different from other leadership training and team building initiatives? Yeah, so campfire originally started as a company called Book Club and it was all about companies that were reading maybe like Leadership Development Book and then meeting every month to review the book with our customers. At that point in time, this is pre Megan joining Campfire, and our customers basically at to a point where they said, okay, we really love this concept, but none of us, I tend to read the actual books, so can we just like meet and talk about the book and not actually not read it? So, Um, they pivoted and I wanted to really find a concept that was people meeting around something in that sense of community. So that's where the camp fire came in. was like that idea of storytelling and learning from each other in a safe space. So that's where that came from. I love that and you guys, especially you as a guest on growth marketing camp. Right we're slapping stories around a campfire, technically on the camp counselor today, but it's the same thing, like creating that safe space to have conversations with other marketers and other people. So I love that and I think the Campfire guests on growth marketing camp is just so fitting. I love that. Yes, it's a perfect marriage. I love it. It really is. Now let's focus on you a...

...little bit. What is it that you do at Camper and here's a little curveball. How would your family, your kids, your husband, describe what you do? Oh, that's a really good question. I don't know what my two year old would say to that. In a honesty, I don't know what you'd probably just say. Yeah, that's exactly right. So I'm the head of community. Is My title. Um, I started out, I can't fire, doing our sales function, so I was head of growth for a while and then I've just pivoted into this head of community role and it's been really phenomenal. Um, the idea is that I helped take care of all of our customers and lead our customer success and all of our operations and that we're really building a lot of our growth and a lot of the success through the ability for people to meet each other. So my job is to create a space for leaders to come and develop with each other. So we do that through our content, we do that through working with our certified guide. So I'm also the one who leads that effort with our with all of our guides. So it's a really great Um, it's a bit nebulous, like head of community, like what does that really mean? And in our context it's really about, like what does the space around the campfire look like and how do we cultivate that space so that it's really great for everyone that joins us? Yeah, that's interesting. So, Um, because when I think about head of community to what you've just described, you're dealing with actual customers. Are you engaging with people who are not customers? You're just trying to grow your audience and outsiders are mostly you focus on customers? Yeah, some of both, in all honesty. So, like the camp fire coffee chats are a great example. I meet a whole bunch of people through those that, Um, that I would never normally meet otherwise. So I really kind of straddle the line between like outside of the company and inside of the company, which is a really fun place to be. So that's awesome. Um. So, high level, walk me through an average week in your shoes, kind of what are you responsible for? which teams are you engaging with? I spent a lot of time on zoom generally. So I have regular meetings with all of our customers to talk about, Um, what the things are that they're loving, what things we can do to help provide more value for them. So do regularly. I also guide a lot of our campfire sessions, still for different usually for people that are interested in campfire and maybe they want to just give us a test out and see, um, see if they like it or not. So I do a lot of kind of that side of things with our with our potential customers, and then usually on a weekly basis, I'm I'm working the most with our customer success team, with our operations team, with our contract facilitators and then digging in with our content as well. So really all over the board. Yeah, it sounds like you're having to interact with different departments and you have varying responsibilities. How do you balance that? How do you balance your projects and provide feedback and prioritize the stuff that you're working on? Yeah, that's a great question. I mean being in a startup environment, Um our company is still new, we're growing and there's always more things to do than you can actually get done. That's just the reality of it and I think a lot of people feel that way in their jobs and Um actually, the CEO, Steve, and I were just talking about this recently because I made a miss take...

...about something that I didn't even realize was that I was responsible for. But I told him, like there's just so many plates to juggle sometimes and I feel like every now and then, like I look over and there's a plate that shattered on the ground and I didn't even realize I was juggling it. And he just said, Megan, just get used to the sound of shattering plates for a little bit, like there's nothing that we can't fix. It's going to be okay, pick the top priority things and everything else we're going to figure out together as a team. So that's that's the approach we taken. I really appreciate that. That's a fantastic approach. Get used to the sound of shattering plates. I absolutely all that. I had a conversation Um, I'm not sure if you've heard of her, Lia Grossman. She's she's pretty huge on linkedin especially, and one of the questions I had asked her the same thing, like how do you prioritize, because I also, you know, we we have a small team. That opens sense still, you know, it's under fifty people and there's Um, we're sitting at about close to thirty now, and constantly there's always something that needs to be done and she had shared a concept with me that I absolutely I viciated so much, especially at that time when I asked her. I selfishly asked her because Ian what somebody tell me. Um, how do you deal with this? And she shared to make a list of everything that you're doing, um, everything that you think needs to be done, and then just the top keep that, everything else, cross it out, everything else that you can, try to prioritize it and come back, you know that at the end of the quarter to do a little recap. You know was it was the company affected by, especially the top tier items, for the lower tier items, and they're not. So you're okay, just focus on the big rocks. The little stuff will happen, they'll fall through or eventually you'll be able to move them, but the big rocks are so important and I've I've kind of used that and I'll do the same thing. I'll do lists, I'll take a look. Now I'll if I'm working with other teams to build processes on. Hey, does this impact revenue? Does this impact current customers? Because then it's gonna flow into a different kind of process and maybe it's not a high priority item. Working in a startup so many so like every single day you learned something new. Yes, that is the truth. How can companies create a people for a culture? Because that's kind of what you guys are focusing on. And why do you believe that? It starts with an exceptional leadership team, which is you know, I've noticed there's a difference between management and leadership. So what did you share with me for the difference? And then how companies can invest in a people for a culture? Yeah, I think so. Managers are the ones that are in the position of power, for lack of a better term, that are managing the day to day functions, managing the people around it. And leaders, I believe, can be anybody, like anyone from any seat can be a leader. I think that they're the skill of management is very different than, like the skills of leadership, and that I think that, in particular, leadership can really be more all encompassing for everybody. I really do believe that. So I think that people can create a leadership culture where there were people first. I think that everything comes back to being human centered and leading with empathy. So a lot of companies, I think, you know, we're all businesses. First, most...

...of us are for profits, so we have to be able to even not for profits, have to be able to hit certain financial goals. So at the end of the day, we have to make business decisions and those business decisions do affect people. So taking a look at those business decisions using a people first lens to think about how it's going to impact people and then being able to help that way into your decisions. And then also there are times when we make decisions that are really hard for the people in our business that we have to make, but being able to control the impact for the people that are affected by them by taking a human first approach, seeing them, validating them, giving them empathy and care and then making making space for all of them, I think is something that people can really do. No, I think both of that is actually Um everything you shared is super evaluable and kind of helping me transition to the next question. You also have started every leader, so I'm kind of curious where did that come from, and talk to me about what it is that you do at every leader and what the mission for that is. Yeah, so I had started ever leader after spending almost ten years building learning and development programs for the ground up for different companies in a few different industries and I had a point where I realized I really wanted to create more impact with more companies. And at the end of the day, I have a five year old and a two year old and I realized how much I want the working world to look so much different by the time they get there. I just wanted to be so much more heart centered, human focused, and I think we have a lot of work to do in that space. Um, I do think that the pandemic was an accelerator and helped us have more like human first perspectives and also I think we still have a lot of opportunity for growth there. So I started ever leader with the attention of helping companies create people first cultures. So I do consulting with companies in that space. Not as much right now. Most of my focuses in campfire right now, but that was the idea with whatever leader is to really create learning and development structures, leadership development programs that support human first leaders and can help companies shift for maybe old mindsets of cultures and what used to be too people first mindset that can lead them into the future. And you brought up a really good point about kind of the pandemic accelerating that and changing the world for, you know, our kids and their kids to come. I had a conversation with another guest, Zenia Joonason, and she shared something with me too that I actually thought was Um when you you think, when you actually think about it, now, especially after the pandemic, there's been so much more open discussions even about mental health, burnout in the workplace, taking a break and actually being able to like turn yourself off, get away from technology, especially because most people are working from home and they are now struggling to find the divide between work and home. So she kind of shared that that is as a plus and a percent think that with, you know, the big recession and like the big resignation, people have way less patients for companies who are not putting people first. So this is the beginning of...

...lots of lots of changes that are going to happen over time for Um, the future of the workplace and how companies empower their team. And it's less trendy now and it's more of like this is a standard, it's a new standard and how can we make this a permanent part of our company. M Yeah, there's a new layer of expectation, a new level of expectation that didn't exist before the pandemic for companies and the way they treat their people, and I think that it's that bar needs to just continue to get a little bit higher, uh, and and recorrect after so many years in the past, fifty years of being so work focused versus being human focused. Before I started recording to you share that you're planning on going on a little getaway Um and you're gonna disconnect. So curious how you fight burnout, if you are feeling it, and how other leaders can kind of manage their personal life to avoid burnout. Yeah, so I work for a startup. I definitely feel burnout. That is a real thing and I think that the things that have been most helpful to me, I still work on all the time, is setting and holding boundaries, trying to be really conscient, just about being present with wherever I am. So if I'm with my kids, I don't want to have my phone open or a slack or Linkedin or anything like. I just want to be hounded on them specifically and how I can be most present with them. So I think that's been really helpful of trying to set and keep those boundaries and make space for the things that I want in my life. Um, I want a date night with my husband, I want to have a night to vedge out and do absolutely nothing every now and then like those. Those things are, I think, really important. And then, yeah, I do. There are times like this coming week we're going to head to a very remote part of the country where I don't get cell phone service and just unplugged for a week, like literally completely unplugged, and I'm really looking forward to because I think it just getting outside of your normal day to day just gives you such a different perspective on everything that you have been doing and you've gotten into this routine that feels likely pretty comfortable, because that's as humans, we like that for it, and so I'm excited for the break in that routine. I think it'll it'll help me come back feeling more perspective, more refreshed and get back into it. Yeah, yeah, I know, I like that. I'm excited for you to go on yours and I'm excited to go on my vacation next week because I'm I'm also feeling Pretty Bardell and we're in the middle of q three and yeah, like that's definitely now is the right time to do it, whether is good and I'm super looking forward to it now. But to transition to the rapid fire. But I wanted to ask one more question with one book you would recommend to our audience and why? Oh, that's a great question. I think the book that I've read most recently, that's been that sat with me the longest, is Bernie Brown's braving the wilderness. Um, it's atlas of the heart of her newest one is also really fabulous. It's more of like a in my mind, like that's more like a tool that you can use, like when you're feeling something, you can look it up in there. It's very cool. But for like a start to finish book, her her braving the wilder and is, which is something that really stuck with me because it was something...

I needed to read in that moment to have the courage to be able to step off of the corporate ladder I was planning and go start my own business and try different things and put myself out there. And she talks a lot about staying true to who you are as a person and not fitting in just to fit in, and I really needed to hear that in that moment and think about like, well, who am I really? Who Do I want to be? Not because other people expect things of me, but because I expect them of myself. So super powerful. Yeah, that sounds like an awesome book and it's interesting. We think about it. We've we spend the most time with ourselves. But even answering that question, like who am I, it's still it's difficult to answer again when I was even building out my profile of who I am and how do I do I put myself into words. You know characters like man that that is a challenge. But I'm glad that you did pick up the book and I'm glad that you started your thing and you're still building up the community at Campfire and I wish you best of lucking both ventures. The fun part. And then, I know it's like for probably four thirty for you right now. Yes, you'll be able to wind out, but rapid fire, the way this works. I've got a bunch of questions. Some are like super goopy questions you can't really prepare for very quickly. Say whatever comes to your mind. I say that, but then we all end up sharing it and we end up turning it into a lower discussion. Okay, we'll go to answer however way you want. Okay, where's your favorite? B Two B brand M or B Two c? I really love better up. I think that coaching is so important for so many people right now and so I love their model. Love it. Love it. Your favorite way to wind down? MM HMM. I love reading. I love reading fiction novels and being able to escape in somebody else's world for happen and it's really nice. Okay, what's your favorite fiction book? Oh goodness, I just read a really fabulous one. Her name is Emily Giffen and I forget the name of the latest book that I just read by her. It's so good. It was all a about JFKP JR and his romance with his wife and kind of what would have happened if they're plane hadn 'to crowns sure, if they had survived their plane crash. Is just a really, really great fiction read. Meant to be, meant to be. Yes, that's it. It was google. Yes, okay, cool. FAVORITE DRINK, favorite beverage? It could be drink, could be coffee, could be anything. Favorite beverage, probably a red wine. that a good cab. Yeah, okay, I'm slowly starting to get into red wine. I've been a white wine drinker and I'm finally transitioning into the red wine world. Oh, it's so good. Yes, especially like days. What's a smooth wine for beginners especially? So getting into reds, I think peanut noirs are so approachable because they're they're lighter grape as well. So if you're used to white, that's a good like transition point. And Yeah, I we love Washington wines, my in laws and time in Washington State, so we love shout to St Michelle. A lot of their their vineyard wines are really...

...good. So they've got los in caps. Okay, I'll take a look at some of those. Um. What are you most productive in the morning? Definitely, like tomorrow morning I'm going to a five ame workout and then I can get my day certain. And Yeah, I love that. Wow, most of the GMC guests are most productive in the morning. I've rarely found some nighttime, some night owls. I'm definitely a night owl. That's so interesting. Yeah, favorite season pet peeve during the pandemic. My husband's kind of grew his hair out and he would like whirl his hair on the couch and it was like, I don't know why it drove me so crazy, but it's really did that. That's hilarious. Um, I absolutely love that. For me, it involves my husband too. If I say something and he can't hear me the first time, then I have to repeat it and he can't hear me. It makes me really agree that now he doesn't just on purpose, just to make me of course, just turning a little bit of trouble. And what ice cream flavor would you be? Mm Hmm, I love Cherry Garcia. That's like my favorite ice cream, a cherry, little bit of chocolate. Yeah, I love that. Um, Spirit animal a cat, definitely. I'm a crazy cat lady. Love, Love, love. If you had to pick one superpower, what would you choose? Mm Hmm, I don't know. That's a really good question. Maybe super strength, just because that would be fun. Yeah, yeah, the Super Streit. There's a great one. And also, when I have not heard yet. Um, what is one thing you can't live without? So not like family or anything, one like object that you can't live out? My Basement Gym. That's my happy place. All Right, I wish my gym was my happy place. I really just haven't read found the right thing in the gym yet. And who are some of your role models who aspires you or who should be invited next on the show? Mm Hmm, that's a great question. Um, my go to answer for this is a Gallan the name of Alexis Scott. She's phenomenal. She was at a company called the spireship for a while and, Um, she just left her job, but with no idea what she really wanted to do next, except she was ready to do something different for herself and for her career, and so she took a few months to figure it out and she just started with the new company this last week, which she's just really inspiring. She's very authentic and she's following her heart, which I really appreciate. Yeah, that's awesome. And then where can listeners find you online? Yes, I'm on Linkedin. That's definitely the best place. Um, and then camp fires at Gate Campfire Dot Com. Yeah, and we will share your linkedin profile and, Um, we'll tag camp where all the books that go out. But thank you so much, Megan, for joining us on growth worketing camp it was an absolute pleasure to have you. Thank you so much for having me. I really appreciate it. Thanks for listening to growth marketing camp. If you enjoyed this episode, we'd love it if you would give it a quick five star rating or share it with a friend or colleague looking the strengthen their skills with tips and inspiration. I want to learn more about the company behind the show. Head to open sense dot com. That's O P E N S E N S E dot Com. We'll catch you on the next episode.

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