Growth Marketing Camp
Growth Marketing Camp

Episode 21 · 3 months ago

How a Demand Gen Strategy Targeted an Untapped Audience Segment


Senior Demand Generation Manager at Planful, Emily Ross, was instrumental in the design and implementation of a large cross-functional marketing campaign that targeted an untapped segment of their target market, people who were pain-aware but not product-aware. Not only was the campaign successful, but it ended up becoming their first evergreen campaign. 

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