Growth Marketing Camp
Growth Marketing Camp

Episode 16 · 4 months ago

How Investing In Brand Could Have Saved 150M Opt-Ins From Falling Short


In this episode, Fortune 500 marketer and agency veteran, Beau Haralson, shares his experience helping build a campaign at Office Max, which garnered 150 Million opt-ins, but fell short of holding brand loyalty. He explains how he took those learnings and applied them to a recent campaign as Co-Founder of ScaleThat, where he utilized a measured (and almost scientific) omnichannel approach to increase in-store conversions for a CPG brand. Beau also leaves us with some sage advice on how B2B marketers can learn from brand marketers. 

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