Growth Marketing Camp
Growth Marketing Camp

Episode 6 · 6 months ago

How Marketing Drove a Unified Digital Transformation Post-Acquisition

ABOUT THIS EPISODE

Aubrey Morgan, Director, Demand Gen at Syncari, dives into her previous role in marketing at Mulesoft during the time that Salesforce acquired them, which created an exciting challenge in differentiating brand, creating a unifying vision, and targeting personas in a different way that helped two teams meet in the middle for a successful campaign that still runs today.

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