Growth Marketing Camp
Growth Marketing Camp

Episode 46 · 8 months ago

How To Do More With Less and Skyrocket Your Company’s Rating on Google


Initially joining SalesPipe as the first SDR, Noah Levy’s ingenuity and marketing chops, and "do more with less" mindset propelled him to his current role where he’s leading Growth Marketing and Operations. Using his blogging skills, guest posting, and backlink strategy, he's helped SalesPipe surpass 4-years of website traffic in one month alone.

Noah joins us on this week’s Growth Marketing Camp to share his success story, insights on how to work smarter (not harder), and his lessons on leveraging the power of backlinks.

Welcome to growth marketing camp, or we sit down with our favorite marketers to do mystify growth and give you the insights to help turn your next campaign into a major success. Let's get into it. Welcome to another exciting episode of Growth Marketing Camp. I'M JAZ spending, directive marketing it open sense and a new cohst of this awesome podcast, alongside my colleague and friend Bobby. During today I'm happy to introduce to you the wonderful Noah Levey, south Florida native who's the head of content marketing at sales pipe and the code founder and Co Ceeo of found copy. Hey, noah, thank you so much for joining us. It's great to have you here. It's great to be here, Jazz. Thank you so much for the invitation. Yeah, no worries. You know, you mentioned before I hit record that you were actually in Europe right now. Where you at? So I'm currently in sheerness, England, which is in the southeast of England. It's approximately like two hours by train from Dowtown, London. Wow, along you been there. So I've been here in sheerness for about like, you know, five weeks. I actually went to last Vegas two weeks ago from here Sa. I was here for like a week and a half, then with the Vegas and then I came back about two weeks ago. Oh Nice, I'm actually going to Vegas next month. Lucky you. I'm sitting tells conceptive Sagree, thinking of the memories you there. Oh right, I actually have not been to vegas since it's been like five or six years. I'm having to mentally prepare myself for because I haven't traveled. I know we mentioned that. I'm pretty excited to start traveling again and I'm up here in Canada and like about two three weeks ago we finally had restrictions. He's a little so now Canadians can start traveling without with minimal disruption on our trips back to Canada. So I'm pretty excited to start doing that. GOING TO VEGAS NEXT MONTH FOR MY cousin's bassler at so that should be fun. Oh Wow. Well, you know, Vegas is always prepared for you, even if you aren't prepared for Vegas. I guess it best saying. I love that and I've never actually heard that saying before. But I'd love to kick off this conversation understanding a bit about you. And the company that you work at. You've been at sales pipe since about two thousand and twenty. Tell me what you do there. What a sales pipe and how'd you get into your role? Yeah, so I started working at salespipe on the Summer Scond two thousand and twenty. I got a job as an SDR, so sales develop and representative, and what sales pipe does as a business is that we are an agency for outbound st RS. So I work for sales pipe, but I had a customer company that I would do outbound sales for and I would send approximately five, thus two hundred and sixty emails a day. And you know, I was one of the earliest and plays that sales fiei by the been like employee number five or something like that. And salespipe is existed for three to four years prior to me joining and it was just mainly run by the two founders. But you know, I think they both had an ambition to, you know, really scale it up and make grow big, and you know, I saw that and I...

...really believed in, you know, what we were doing early on and I also really like the founder, CEO, Rub with Lee. For me, like I've always wanted to have some sort of a mentor who could really teach me everything, even if he doesn't actually tell me anything, if I'm just like shadowing and, you know, like doing like random things to help build the company. And you know, what ended up happening was that we had a conversation back, I think, in around March or so, two thousand and twenty one, even before that, you know, basically saying look, you know, like we're doing really well, I see that we're getting more customers or whatever, but if you type sales pipe on Google, you know, not a lot really comes up and we don't really have a presence on the web or, you know, just Internet platforms for that matter. So I was a blogger before I even joined sales pipe, just as a hobby, but then I kind of put tune two together where I was like, Oh my God, you know my experience and blogging needs to I could write a lot of good content really fast, but at the same time that really good content I'm writing a quickly could be really beneficial from an SCEO perspective. And so that's when I started, you know, doing content marketing for sales pipe and currently, you know, I am still do SDR stuff, but I'm had a content marketing at sales pipe. So all right, awesome. Yeah, I know, I was looking into your guys as website. So it's like, I think the the best way to describe as like a match making service. So my question to you is you have two audiences right now. You guys are trying to attract like that, qualified SDRs and the companies who don't want to have a full time SDR work be with them. Correct, except with the addition that, you know, we do contract full time starts with them. We also contract part time SDRs. Ar Mein business is full time SC arts. So just the not internal starts. That that makes sense? Yeah, no, it does make sense. So thanks for the overb we what you guys do, and I this is actually where I'd like to shift Heeres and get into the fun part. And you know I mentioned to you before when we first ended up talking. I'd love for you to share a little bit about a specific campaign that you were running, and this is actually how the two of US had our first conversation back in November, and you cause wrote a linkedin post about it. That's kind of why I invited you I'm like, man, this is awesome. I actually did share your Linkedin Post with my team and I'm like you, guys, this is because we're a small marketing team and we have a tons of responsibilities. But the challenge that I've experienced, not only at open sense but other companies that have worked at, especially when you're working in a start up, how do you do more with less? And the whole, I think idea about it is just working smarter, and that what you shared on Linkedin and having a little bit of context that, Hey, I was also one of the people that probably was within your strategy. You reached out to me, we had a good conversation and now we're kind of at this point. We're having this I've invited you on to show we're going to be engaging a little bit more after this. I would absolutely love for you to share that post and I'm just going to bring it up here so everybody knows. When you first started sales pipe, you guys were barely hitting four thousand impressions over the past four years of your company's life span, and now this past month, Alan,... guys have surpassed that number. Please, I think everybody wants to know, I I definitely want to know how to pull it off. Yeah, so, you know, at this present moment we get approximately like less than twozero impressions a day. So, you know, we're more or less doubling every two days. You know, we've made me get the amount oppressions that we had at the past four years. And basically what I found is that in Seo you just need a lot of really good content. So my first priority was to and by the way, you know someone works with me and Growth Marketing to her name is Lucy and she's really good and she wrote some of the blogs. I wrote some of the blogs, and then I learned more about what makes for a really good blog that could rank really high on Google. And in terms of that, it needs to be extremely informative and need to be really helpful, needs to read well on mobile, needs to read well On, you know, all devices. Really it needs to have, you know, you're all your nuts and bolts from a technical Seo perspective to you, such as your header tags. And we wrote these articles but they weren't really going anywhere. You know, they were on our site but they weren't really ranking high on Google. You know, sales pipe. The word was still our number one key word, right. So then I learned about backlinks, and I learned a lot about backlinks, you know, from reading it as well as from on the ground with, you know, some other client work I did, and what I found is that when you're trying to build a portfolio of backlinks, there are so many different ways that you could do it. I mean, you could buy like a bunch of junk back links, but I want to head and kind of did the slower and steady year route where, you know, basically I would connect on Linkedin with people who have similar roles to me, with the insight that they were either managing the blog themselves on their company site or they were like involved and managing the blog on their company site, and I would just basically ask them, you know, are you guys accepting guests missions? And you know, this kind of goes like a little bit off topic of the campaign, but I think in terms of the messaging, I was like really direct with it to you know, I was just like hey, I asked them a question. I didn't like thank them for the connection or anything. You know, I was just very direct and people would either not respond to me or they would respond to me and say no, we don't or yes, we do. And for the people like you, and particular, who you know, like you told me you know, yes, you do, and then, like, I sent you an email asking for the guidelines or whatnot, and you didn't get back to me until like a month from then. I think a lot of people they're kind of thinking, well, you know, maybe this person doesn't want me to write further site. I actually thought of the alternative thoughts, and the alternative thoughts are that baby jazz busy because she works in marketing. Maybe all these other people are busy because they work in marketing. And I also think a lot of people that you reach out to they have way more respect for you if you, you know, wait a little bit of time but then reach out to them again, because if you don't each...

...out to them again, then you're kind of treating someone as if they're just a number, but if you reach out to them again, you're basically telling them then, jazz, you're really important and you're really important to me and I really need you to just do me this favor right now. I could do you this favor by writing a really good article for your blog. But but yeah, you know, that's literally what I did, and you know, Linkedin has a connection limit of approximately a hundred connections per week. But I was still able to do what I did because I would connect with like a hundred people a week or send the invitations, I mean then I would message all the ones that accepted my connection, which was probably like half of them. are a little bit less than half, I mean that's still forty to fifty people who are like heads of contents or, you know, blog managers or whatever, that you could develop real relationships with it. And speaking of which, along the road of doing this campaign, I think that's the the number one in said Tyler, where if I can prove to you that I could write a really good article on time, there might be a chance that I could write another really good article for you on time. And I think our relationship proves this, because I've written two articles, you know, one of them published, and I have a third proposal that, according to your email, you thought was interesting. So yeah, first off, I absolutely love that you shared a lot of context on it. Normally, when I get connection requests and it's somebody who's kind of in a similar niche to me, then a except I'm like, okay, this company looks like, you know, it's pretty relevant. This guy looks relevant, so I'll accept. And normally it's kind of off putting if somebody immediately sends you like a sales pitch, which I'm getting a lot, but yours wasn't an immediate sales fish. It was like, Hey, can I guess block for you? As someone WHO's working in a startup and also is having to publish a lot of blogs write a lot of blogs, that is like music to my ears when it's like, because you know, I'm obviously reaching a to different freelancers to do writing work. But when someone's like hey, I want to guess block for you and their company's relevant, it's within the same niche. I looked at your guys's blogs. I know you mentioned to you guys only have twenty blogs, which I'm like, man, the fact that you guys have had the growth that you did have with only twenty blogs on your website and still you're not focusing on building a new content, but guess blogging. That's why I really appreciated that strategy. But I looked at your guys as blogs and I vetted the content and I'm like, this is interesting. This guy knows what he's doing. After you shared your first blog with me. The it's about a growth marketing that I learned as a growth marketer. It was just so well written. It was the perfect amount of content with the perfect amount of value, which is why I'm like Hey, no, uh, send me, send me some more, because the stuff that you're writing, and I think that the when you guys do at sales pipe some of the blogs to you've written email templates. It's very relevant to what we're doing right, because we're an email company and we focus on like one relationships and email is a big part of that. So I just thought it was a perfect... I am very happy that you also shared that you kind of got out of your head instead of saying, Oh, sheet, you know, my writing isn't good enough, that you shifted that mindset to hey, maybe she's busy. Marketers are busy, because I tend to do that too, and I know a lot of people who tend to overthink, but I think when you focus on like the positive or justify maybe another reason why someone didn't get back to you, it kind of keeps you motivated and it keeps you kind of pushing forward, especially I can imagine when you're doing a lot of cold outreach. You're probably getting tons of people who are replying, but I know you had shared them with post. Theres some people that didn't reply. I'm sure there are people I didn't reply after you reached out to them for the second time and there's more than one reason why they didn't reply. It's definitely not doesn't always have to be negative. Yeah, yeah, absolutely, and I really like what you said about, you know, going on sales pipe bacco and seeing the blogs that we wrote, because, you know, a lot of the time, you know, the people who are like blog managers has a content, whatever their positions are. They would ask me to send them some samples, but I didn't even think about the thought that, you know, some of them might have just went our website directly just to see if this guy could write or you know. So I think the image of, you know, having like really good writing and just like being really consistent with it helps a lot and he sorts of campaigns. Yeah, it definitely does. And again, like finding good writers that are writing like delivering real value. It's a challenge I've been dealing with it. So when you end up seeing someone who's actually and also the tone has got a match and the voice is kind of kind of match yours. You're very conversational. The stuff that you broke down super easy to understand and it kind of related to us. But no, I was happy that you did reach out and I'm happy that we're having this conversation now, which is awesome. I need and then you have an outreach list besides like a head of contents. was there any other things that you're looking at when you're putting it together? A list, and that's one question. Second question is, where you trying to hit like a certain number per week? Yeah, so in terms of certain number per week, to be honest with you, I was just doing as much as I can because, I mean, you know, you're a marketer and I'm a marketer to and I'm just, you know, we're both really busy with like a lot of other different responsibility, so I can't be always reaching out to New People. So I was just doing as much as I can. But to answer one the other questions as well, mainly heads a content or heads a content marketing and sometimes SEO writers for even like company editors. You know there? I know that there was this one venture capital firm that I saw and this person, you know, her title was head of editorial or like company editor or something like that. To anyone who has any sort of editorial power or you know someone who knows the editor or someone that you're going to want to reach out to. Yeah, okay, awesome. And in the blog you actually wrote for us, I know you linked back to your guys as site a couple of times. I know different companies have different requirements in their content guidelines. Ours was, if you're going to promote right,...

...just don't link back to Lenny, don't link back to products, like link back to valuable content. Is that kind of like? Was it different for different companies? You would reach out to? You try to keep it. I know I think you drop like two links to sales pipes, different types of content you guys had. Yeah, so, you know, I think from a backlink building perspective, I do see the value in having your backlink actually be the home page. So if, like, you write the anchor text sales pipe, because the sales pipeco but at the same time I don't think that adds a lot of value in the long run, because if people know what you do and you know you're building your business and you're sending them outbound email marketing or email sales keep AIDS, they're going to search for Your Business Name Anyway. So if you're ranking number one on Google for that, I don't think you really need to back up link your home page so much. Rather, what you want to do is that you want to write articles on your company blog that mainly center on keywords that you would like to rank for. Then what you want to do is you want to backlink to those articles, because that basically tells Google ay open sense. You know they have a domain authority. You know you guys have a domain authority in the s is something like that. I think that's pretty good and and you know, even though our domain authorities, you know, not so high, just because we haven't been doing this for that long, in the grand scheme of things, just the back that you know it's a really good article, that you guys get the backlink, I think is good, because why would you want to backlake, you know, my company's homepage? That adds no value to the OAPUS's article. And, moreover, I mean from like a morals and ethic standpoint. You know, I think in order to be like a really good writer, you need to be an even better reader. And I read a lot, you know, I just I like to do it for fun. You know, I don't necessarily force myself to. I just end up going on hours and hours long of reading bitches, and I know what good information is versus like what not good information is versus like, you know, someone trying to promote me. And like I really hate the feeling when, like, I'm reading an article that was really good but then throughout like the middle or like somewhere, I'm starting to have a sense of Oh man, they're these guys are trying to promote me something. Yeah, like that doesn't really do me any good as a reader. Yeah, I'm actually right there with you. So I spend a lot of time researching because I read different blogs and I can take like some of the blog content that I had read from different agencies, like animals. I'm going to shut them out. We ended up having podcast guest Jimmy from animals. He was now leading super path, another content marketplace, but I remember I had felt fallen into like a rabbit hole of content about like buyers journey, because I was working on a biers journey piece and the stuff that they would put out was so high quality and it was just so there was so much research that went into it and data and you can tell the difference between content that's just there to like fluff and sell and content that's extremely, extremely high quality. And I'm also...

...the kind of person where I you, I think you share this on Linkedin post where we're not going to put out content for this for the sake of volume. I've read lots of different blogs. I was actually working as a freelancer before I was at open sense, where I was working with other teams that they would push an insane volume of content. They would hundred percent focus on technical seo. When you actually read it, it was extremely, extremely boring. I would probably get past the first or second sentence until I'm like, okay, this is like I can't, I can't keep reading this. So you can tell. I think when you're reader you can understand the difference between content that serves a purpose and then content that's just there to get clicks or to help with SEO. And unfortunately for those guys right to do the volume. Content, content that serves a purpose, that's interesting, that's relevant, is the stuff that's ranking on Google. Now. It's not even about volume anymore. And that kind of leads me to the blog that you had written for us. You shared just enough content to extract value from it, but it's kind of the point you made about the French price, which I loud about you. You don't need fries because they're there, there if you eat them, because they're good. Same with reading content. You only read it if it's good. If you get bored right your you're obviously going to bounce off the site. You're probably not going to follow that person. But I'm looking at people sup post on Linkedin or if I'm reading a newsletter, if there's someone that they are just delivering so much value, I'm going to go back and I'm going to view their stuff a and I'm going to bookmark that site out of the million tabs I have open. I'm probably never going to want to x off that TAB and lose that, which I do a lot, or I'll just copy and basted in my notes and I'll go back to it. But it is it's definitely a still a rare thing, but I think that people are finally starting to realize that there's just too much noise out there and if you're going to put out noise just you better off not doing it right. And you know, like I do a lot of research to on platforms like some rush, and you know, when you go on the keyword research tool, you'll see something called like page authority and then you'll also see the amount of backlinks that that way page got, and you're starting the see on on Google via sm rush that there are a lot of these web pages are ranking like number three per certain keyword, but they literally only have like two or three backlinks. I think Google's getting a lot better and I'm really happy to be in a place where I get to tap into that. Yeah, no, I love it. And so you mentioned seem rush. I called it as seem rush, so sem rush, and I know I used to look at backlink go as like a tool to learn backling strategy. Are there any other tools that you use that you would recommend if someone wants to try to follow the strategy? That would be kind of good to look out for. I just use some rush, to be honest with you, and then, like I just read a lot of the content that appears since that. That's like another thing I think is really worth mentioning. So if you're trying to blog for SEO, I think it's really important to read... as many articles as you can about the keyword that you're trying to rank for and see what they're doing right, what's missing in their content and how you could add that missing value and put it to your peace. But I mainly use some retch. I don't I don't use anything else because summers just such a robust tool that it's like it gets overwhelming with the amount of features that they have. So I was on their website just a couple of days ago because they have a have an amazing knowledge base that kind of teaches you a little bit about a seal and different yeah, and they they produce like awesome videos and I kind of look to those kind of companies for inspiration to because they're doing volume, but they're doing a high quality and they're making it educational for anybody WHO's at any expert level of like breaks for in this case it's Seo. You could be a beginner, you could be an intermediate or an expert and you're still going to get value from because they have different streams of content for but for this particular thing I know you mentioned, I know it's for sure. You Use Linkedin, obviously, because I got the connection request and that's where we started talking. And email. Are there any other channels that you are using besides those two to try to, you know, push sales piper kind of get you guys's name out there? Nope, just our newsletter, but that's it. You know, that still falls under email, but mainly Linkedin, you know, for sales pipe, in terms of growth marketing for sales pipe and not just backlinking, backlink building. I mean, we only do linkedin and email because we firmly believe that those are the two platforms our customers are mainly on, you know, like of course, like people are on like Tick Tock, you know, facebook, instagram, like whatever. But at the same time those are not really good platforms to market outsourced out bound sales development. You know, like when you when you're going on Tick Tock, you're looking to see something funny, when you're going on facebook, you're looking to see if any thing in anyone's life happened that was big, you know, but you're not looking for something like sales pipe or anything. You're just you're just there. But on Linkedin I think people are more open to seeing procts and services that are be tob and definitely with the email to so those are two channels. Yeah, okay. Well, I like to talk a little bit about the results. I know you shared that you didn't you guys start seeing a huge uptick in your efforts until this year. Do you want to kind to touch on that? What's the kind of results that you started seeing? How soon did you start seeing it? When you would write those blogs and you know, for example, I think I published here is like a couple of weeks ago, but you obviously had a bunch of other companies that you were working for that were publishing at random times. But did you start seeing kind of the the needle move earlier in this year from the effort that, if you're planting last year? I actually started seeing the needle move back in November of last year and it originally started I can't remember the exact numbers. It definitely wasn't up to two thousand, but it was something maybe and like they eight hundreds, nine hundreds, even thousand level, and I would get so excited and just like seeing that.

So that's like really when we started to see the neal to and it's directly correlated to the strategy because a lot of people on the Internet, you know, we always predict to you know, how long is it going to take my article to rank high on Google? I think this is such a more than a million dollar question because that answering that question can make you wait more than a million dollars. And the answer to that question I found for us personally, it is that it just it really depends because, like, you could write a really good blog for your company website. It'spever, you know, which we have, and then you could get a backlink from like a really like high da domain in like September, October or whatever. But what if that domain with the Higher Da, what if they're not updating their site map on Google search console, for example, is going to take a little bit longer. What if they have the knowledge to do that and they do that, you know, then it would take a little bit shorter. So they're just so many things that are out of all of our control. But to answer the question specifically for sales pipe, we were blogging for at least a few months. Then we started backlink building. Then we started seeing results after like a month or two of backlink building. Yeah, no, that's awesome and that's I think that's like the best way to do it, because you're you have you're giving use up enough room to do something, wait tested out, see what's happened thing, see if there's any response and then kind of pivot into a new strategy before you do it all at once. Especially I think you guys are pretty small team too, so it's not like you have, you know, an Seo division WHO's working. Now you're having to do it all. You're just you're hacking it together yourself. Yeah, yeah, so that's kind of like what I was saying at the beginning of this podcast, where I think that, if you know, maybe someone else heard me say, Oh, you know, I just do as much outreach on Linkedin as I can. I don't necessarily have like a specific number. Of course there's a hundred and there many weeks where, you know, I like done the hundred, but there are many weeks, like this week, where I didn't do any outreach at all because, you know, I've just been really busy and you know, that's fine. I think that sometimes setting such lofty goals could actually make us feel worse about ourselves, and that's that has consequences for the actual output. So I don't really think about it so much. I just kind of go ahead and do it. Yeah, I mean that's that's the right way to do it. I think if you if you dwell on like hey, is it working, is it not working, you also risk dropping the ball on something that could have been successful if you continue to push through just a little bit longer. So I love that you said that. Now just to shift gears again to something a little bit more personal. But actually, if you could do it all over again, this specific campaign, what would you change, if you would change anything about it? Oh Wow, that's a really good question. So let me think. So I I think that perhaps, yeah, we don't even have twenty blogs on the sale is pipe domain. However, there's even more room for optimization.

Just because we were successful at what we did doesn't mean that we couldn't be even more successful, and by that I mean maybe we could have written, you know, only like five articles and for every article we wrote we would do five hundred heads of content outreach to them on Linkedin and you know have some sort of a process like that where it's like we write an article that we campaign to link build, then we write another article again, then we campaign to link build. But even in terms of this sort of like retrospective if you will, I already see flaws in that because it also takes time to link build, because you're not only doing the outreach for link building, but you're actually writing the content. Yeah, you know. So that's why I really other than the think that I just said, whatever answer I would tell you from a retrospective point of view, I just don't think it's going to work. You know, I'm only able to focus on the present and as much as I could do with the information I have now. I love that. I love that do that's been the theme of my life. This year's try to be in the palpable much. Yeah, well, health perspective and professionally, to write, just to stay focused. So I love that. You said that. What is your biggest takeaway in like even personally, because I know you mentioned some stuff. I mean your last couple of linked in posts were about, you know, believing yourself and shifting that mindset. Hey, you know, they don't. They don't think my contents good enough to maybe they're busy. So I'm actually curious about that. What's the biggest takeaway been? Have you learned anything from a personal standpoint? I think being open and vulnerable and your relationships matter a lot, you know, like on your linkedin right, some a, etc. It says that you're the director of marketing. I get that, but to be honest with you, I don't really care about that. I just see you for being you. I see us as jazz, you know. I don't see Rob Whitley's the founder CEO sales pipe. I see him as rob, you know. And and all of us is people. We have our own flaws, we have the things that were really good at. We have two thinks. How we could, you know, you know, do better at and just being open about that too, and being open to, like, what you want to learn and being open to what you're struggling with, because if you're not, then you're just never going to solve anything. You're going to pretend to be someone that you're really not. YEA, yeah, hundred percent, and I think that they will come a point in that future if you're not saying hey, this is what I know. This is what I don't know, and obviously there's things that we don't know. That we don't know, but you'll get to a point where, if you ever, if you don't reflect on these things, you might end up going through some sort of experience and that might be five or ten years down the road. Maybe you have more responsibility, you're in a much larger company, you have way more to lose, or maybe you have more to lose now. But just dealing with that stuff and dealing with it internally good. Have a lot of bad consequences if you're not just saying hey, like I'm human being at the end of the day, I'm working with you and beings. There are certain things that I should continue... do right. Obviously respect everyone. Everyone knows things that you don't know everything, and I think it makes you a much, much better person. Also, with your a little humble you, you spend most of your time not try to pretend like you know everything, but learning and learning from the people around you, standing on the shoulders of people who have done it, and then your work is obviously better, you have better output and the quality is there. But I love that. Now, just for this some of the fun questions. What are some things that you think growth marketers should stop doing that they're doing now and then what are some things that you think they should start doing that they're not doing yet? Stop looking at stats too much, and, like, I'm not only saying this everyone, but I'm also including myself. I think it's really it could be really addictive when you just see some rush bookmarked right there and you're just like, Oh, you know, I'm going to click open the tab, or you have the Google search console a book marked as well and you just like open that. And I mean I don't, you know, feel this anymore, just because, like I've seen it enough, but I've seen the dips, the really bad ones, and it sucks like like all it does is just hurt your self esteem. So don't do that. Rather, think more of a big picture mindset and consider the fact that companies like Google, for their search engine, I think they need over four thou changes to their algorithm in two thousand and twenty or two thousand and twenty one, and I know that the year before that it was slightly less than four thousand changes. So I mean there's so many more factors that are out of your control, and that's like another thing I us to do is to be comfortable with what's in your control and be comfortable with what's out of your control, so that, once you know what's in your control, you could just hit the rails running, you know, so that you're just in the driver's seat, being the best version that you could beat. Yeah, no, I love that. Yeah, hundred percent. When you're trying to go after things that are out of your control, you're basically you're just going to end up being distracted, you're going to spend all of your energy on things that you can't even manage if you wanted to to be able to. And so, whether you're producing content on different platforms, I know a lot of people now are starting to use leaked in for like thought leadership and personal branding, but linkedin changes it all for them all the time. Do there are certain days where, if you're looking at your content, it's like man, why am I seeing read now and the day before right it's a green E. I don't think that you should focus on that and I'd think that once you start focusing on that, your content quality suffers because you're going to start doing like click babe type headlines. That's when, you know, we started seeing tons of people make fun of others who do this. But those sob stories, I don't know if you ever remember a SOB story about like this dog who was in the rain or something and then ban dog showed up in a job interview. It's just so darky. It was just this really funny post that I saw that I liked. But yeah, focus on the stuff that you can control and distractions, just try to keep them out of your your line of site. But I love that. I know before we hit record to you mentioned that at sales pipe, you...

...guys are building out kind of another product for customers which is related to kind of guess blogging. Do you want to share that a little bit before we wrap this up? Yeah, yeah, definitely. So it's not really related to guest blogging, but rather what it is. So we're called copy and rob. The founder sales pipe and I, we cope, had it together and we're both co CEO or it, and what we do is that we are a blogging service. So will write blocks companies, whether they're startups or big corporations, and we have conversations with these companies and they either want us to write a blog that's highly feo driven. You know, we want to tackle certain keywords and we research keywords and everything for them, or we write a lot of, you know, informative content. Seo Blogs are informative to don't get me wrong, but content that they care more about, being a thought leader for, if you will. But either way, we technically optimize all the all the blocks. So and we have customers and the UK and the US and it Instan Europe. All right. And then if people wanted to reach out to you to either learn about this or some of the things that you're doing, what's the best way they can kind of connect with you? Linkedin or my email. So my email for found copy is just noah and Noah at found copycom. All right, and then we'll have your linkedin linked so people can go and they can find you on Linkedin. But no, it was awesome having you here. I definitely don't want to take too much of your your European Day away. I'm sure not some fun stuff planned, but thank you so much for talking to me and being my first ever podcasting to be really appreciated getting to know you and love the insight that you shared. Thank you, jazz, who's an honor, have the great rest of your day. Yeah, Youtube, thanks for listening to growth marketing camp. If you enjoyed this episode, would love it if you would give it a quick five star rating or share it with a friend or colleague looking to give a little more inspiration for their next campaign. If you you want to learn more about the company behind the show, had to open sensecom. That's OPE. En Se en secom will catch you on the next episode.

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