Growth Marketing Camp
Growth Marketing Camp

Episode 12 · 5 months ago

How x.ai Turned Growth on Autopilot With Product Virality

ABOUT THIS EPISODE

As Ammon Brown tells it, x.ai starts with individuals and “tiny teams” and snowballs into enterprise contracts with brands you’ve definitely heard of (Disney, Nike, and Coca Cola to name a few). It all starts with a standout guest experience including one touch scheduling and rescheduling. Even if you’re not marketing a SaaS product, you’re sure to take away some inspiration for how his team makes growth happen by working together and aligning to the same north star.

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